Catch the moment interest becomes intent.

Online leads keep searching while agents are showing homes, negotiating, and serving clients. GoHouse looks for a meaningful change from the lead's normal activity and prepares the next move for review.

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The change matters more than a single click.

Searches, listing views, saves, returns, questions, and tour details do not all carry the same meaning. The useful signal is a change that stands out from the lead's own baseline.

A line showing ordinary buyer activity followed by a clear increase above the normal baseline — Ordinary activity stays in context. A stronger change creates a moment worth reviewing.

Keep the recommendation grounded in the property.

The action should make sense because of what the lead actually did, not because a generic sequence reached its next step.

Example: Brickell condo follow-up

A lead returns to the same Brickell condo, reviews the monthly fees again, and opens the tour details after asking about building amenities.

Property context: The condo and prior amenities question stay attached.
Suggested action: Prepare a concise email that answers the open question and offers help with a tour.
Assigned owner: The existing realtor remains responsible for the relationship.

A signal still needs decision context.

Ownership

Confirm who owns the lead and whether another person needs the handoff.

Channel eligibility

Check whether the proposed text, email, call, or CRM task is supported and permitted for that contact.

Review state

Keep approval required for early, uncertain, sensitive, or exceptional recommendations.

Learn how context enters through verified integration paths, or see how a team keeps ownership clear through review and handoff.